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Strategic Technology Communications

Force4 Technology Communications specializes in strategic public relations and creative digital marketing campaigns that drive global visibility, credibility and sales conversion rates for B2B technology leaders.

20+

Years

120

Acquisitions

18

IPOs

80%

Returning clients

Our Services

Force4 delivers public relations aligned with your core business strategy, with results that move the needle. Learn more.

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Global Public<br> Relations

Global Public
Relations

We craft content that will advance your brand awareness ahead of your competitors and drive impactful, measurable business results. Learn More.

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Content<br> Marketing

Content
Marketing

Reach your audience with the latest in digital marketing best practices. Produce results that map directly to your KPIs. Learn more.

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Digital<br> Marketing

Digital
Marketing

We build followings and engagement on the social platforms that matter the most to your business, and track the results to show the conversations that resonate. Learn more.

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Social<br> Media

Social
Media

If your plan includes finding a strategic partner to bring your technology to a wider market via M&A – or taking your company public – let’s talk. Learn more.

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Exit<br> Strategies

Exit
Strategies

We create exciting, compelling and persuasive visual content to capture the attention of your prospects, partners and customers. Learn more.

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Video and<br> Photography

Video and
Photography

Technology Industries

We get cybersecurity. From encryption to compliance, we understand the many facets of the evolving cybersecurity industry. The depth of our industry knowledge enables us to make your value prop and benefits clear in this crowded market.

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We get cybersecurity. From encryption to compliance, we understand the many facets of the evolving cybersecurity industry. The depth of our industry knowledge enables us to make your value prop and benefits clear in this crowded market.

Name a B2B infrastructure technology, and we’ve launched it. DevOps/DevSecOps. Virtualization. Optimization. Storage. Access management monitoring and more. We help analysts and media understand the technical nuance and business impact of your technology on a global scale.

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Name a B2B infrastructure technology, and we’ve launched it. DevOps/DevSecOps. Virtualization. Optimization. Storage. Access management monitoring and more. We help analysts and media understand the technical nuance and business impact of your technology on a global scale.

Big data analytics is a top initiative for most Fortune 1000 companies and is gaining adoption with SMBs as a business-critical technology. Our expertise with web technologies, cloud-based platforms and digital content management enable us to leverage synergies in these related markets. We’ve worked with key industry analysts and media to define the solution landscape and develop thought leadership positions for our clients.

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Big data analytics is a top initiative for most Fortune 1000 companies and is gaining adoption with SMBs as a business-critical technology. Our expertise with web technologies, cloud-based platforms and digital content management enable us to leverage synergies in these related markets. We’ve worked with key industry analysts and media to define the solution landscape and develop thought leadership positions for our clients.

Our extensive expertise in telecommunications and our ability to leverage close relationships with global service providers enable us to deploy strategic public relations and marketing programs for our clients. From mobile apps to embedded sensors to satellite arrays, our ability to differentiate and communicate value ensures that our clients are industry-advancing thought leaders.

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Our extensive expertise in telecommunications and our ability to leverage close relationships with global service providers enable us to deploy strategic public relations and marketing programs for our clients. From mobile apps to embedded sensors to satellite arrays, our ability to differentiate and communicate value ensures that our clients are industry-advancing thought leaders.

The fields of artificial intelligence and machine learning are exploding, but many customers and partners are confused about exactly how these technologies will be used to improve outcomes and increase revenues in their businesses. We help clients clearly define how their innovations contribute to their customers’ and partners’ bottom lines.

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The fields of artificial intelligence and machine learning are exploding, but many customers and partners are confused about exactly how these technologies will be used to improve outcomes and increase revenues in their businesses. We help clients clearly define how their innovations contribute to their customers’ and partners’ bottom lines.

FinTech is spearheading many of today’s breakthroughs in cybersecurity, mobility and retail. Meanwhile, technologies like blockchain are becoming the foundation for entire ecosystems of novel applications. We know the analysts and media who are looking for experts in fintech and will position your thought leaders as trusted advisors in the space.

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FinTech is spearheading many of today’s breakthroughs in cybersecurity, mobility and retail. Meanwhile, technologies like blockchain are becoming the foundation for entire ecosystems of novel applications. We know the analysts and media who are looking for experts in fintech and will position your thought leaders as trusted advisors in the space.

From smart cities to industrial IoT to connected consumer devices, IoT is maturing rapidly and regulators are taking notice of IoT’s security implications. We will illustrate your use cases and communicate your differentiators to your target markets.

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From smart cities to industrial IoT to connected consumer devices, IoT is maturing rapidly and regulators are taking notice of IoT’s security implications. We will illustrate your use cases and communicate your differentiators to your target markets.

About Us

Delivering results that matter

Get to know us more

Vertical Markets

The early adopters of new technologies are easy to find in the financial services community, competing ferociously to expand services for institutions and consumers alike. Our experience in supporting the technology successes of industry leaders in the space enables us to bring your ideas to influential decision makers.

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The early adopters of new technologies are easy to find in the financial services community, competing ferociously to expand services for institutions and consumers alike. Our experience in supporting the technology successes of industry leaders in the space enables us to bring your ideas to influential decision makers.

We’ve helped many clients successfully navigate the complexities of working with local, state and federal government agencies to secure favorable press and compelling case studies. Customer successes include work with:

  • All branches of the Armed Forces
  • Departments of Justice and Defense
  • Federal and state judicial systems
  • Governments and municipalities in all 50 states
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We’ve helped many clients successfully navigate the complexities of working with local, state and federal government agencies to secure favorable press and compelling case studies. Customer successes include work with:

  • All branches of the Armed Forces
  • Departments of Justice and Defense
  • Federal and state judicial systems
  • Governments and municipalities in all 50 states

Society is nearing the point where all devices will be wireless, most will be mobile and each will need an ever-increasing amount of bandwidth.

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Society is nearing the point where all devices will be wireless, most will be mobile and each will need an ever-increasing amount of bandwidth.

With growing regulatory requirements, legacy-data integration hurdles and patient management and privacy/safety concerns, healthcare information technology has grown complex and expensive. We help our clients gain visibility and access to healthcare by drawing on trends in the industry to explain how new technologies provide benefits and relief.

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With growing regulatory requirements, legacy-data integration hurdles and patient management and privacy/safety concerns, healthcare information technology has grown complex and expensive. We help our clients gain visibility and access to healthcare by drawing on trends in the industry to explain how new technologies provide benefits and relief.

Supply chain management is a way of life for manufacturing firms. Competitive pressures mean that improving ROI and product quality are jobs that never end. New automation, collaboration and converged communications technologies are reshaping manufacturing businesses around the world. We show how your solution contributes to new operating efficiencies and revenue streams in a highly automated world.

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Supply chain management is a way of life for manufacturing firms. Competitive pressures mean that improving ROI and product quality are jobs that never end. New automation, collaboration and converged communications technologies are reshaping manufacturing businesses around the world. We show how your solution contributes to new operating efficiencies and revenue streams in a highly automated world.

Our experience with regional and international energy leaders gives us a deep understanding of the entire energy ecosystem, from analyzing the impact of new laws and regulations to fluency in multi-zone protection, seamless platform integration and remote device management technologies.

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Our experience with regional and international energy leaders gives us a deep understanding of the entire energy ecosystem, from analyzing the impact of new laws and regulations to fluency in multi-zone protection, seamless platform integration and remote device management technologies.

We have brought training simulations and collaborative Learning Management Systems to market that address the needs of corporate training departments and educational institutions. Our expertise in both SLED and corporate training and education enables us to elevate your message with the right audience.

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We have brought training simulations and collaborative Learning Management Systems to market that address the needs of corporate training departments and educational institutions. Our expertise in both SLED and corporate training and education enables us to elevate your message with the right audience.

Retailers today depend on technology for everything from bolstering customer loyalty and meeting PCI compliance to implementing intelligent inventory management solutions and integrating security systems. We have worked with several retail solution companies to help develop positioning and messaging that explain key benefits in a way that resonates with retailers.

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Retailers today depend on technology for everything from bolstering customer loyalty and meeting PCI compliance to implementing intelligent inventory management solutions and integrating security systems. We have worked with several retail solution companies to help develop positioning and messaging that explain key benefits in a way that resonates with retailers.

Case Studies

How can I improve my business with PR and
digital marketing?

View Case Studies

What Our Clients Say

Tejas Vashi Senior Director, Product Strategy & Marketing, Cisco Systems

“I have worked with Cara and team for several years, and have been continuously impressed by their ability to deliver high-quality results consistently, both on time and under budget. They have been able to adapt to shifts in corporate focus with agility while ensuring that launches, campaigns and deliverables are sure-footed, seamless and on-message. Able to work across business units to ensure corporate buy-in and integration, they have been a critical extension of our team”

- Tejas Vashi Senior Director, Product Strategy & Marketing, Cisco Systems
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Carl-Henric Möllerström Vice President, Compuverde

“We began working with Cara and team in 2012 with the goal of elevating the awareness of our innovative vNAS SDS offering with a strategic partner. The team was an intrinsic element of our success, through media and analyst relations along with a partner program that set up and facilitated meetings with potential targets. When we were acquired by Pure Storage in April 2019, they were a key part of making it happen. We are looking forward to the opportunity of working with this team again.”

- Carl-Henric Möllerström Vice President, Compuverde
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Jody Applebaum Director, Customer Acquisition & Retention, Cisco Systems

“Cara and the team were instrumental in our marketing efforts to develop and deploy content for multi-touch demand-gen campaigns to move net new leads through the buyers’ journey. Equally adept at strategy, tactics and execution, they were integral in planning the campaigns, developing high-quality content that directly addressed our customer careabouts and delivering it before deadline. I would highly recommend them for any B2B technology marketing effort.”

- Jody Applebaum Director, Customer Acquisition & Retention, Cisco Systems
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Matthew McKenna Chief Strategy Officer, SSH Communications Security

“We were thrilled with the results and coverage Cara and team secured for us. Encryption is a highly technical field and increasingly crowded, but they promoted our thought leadership to secure coverage and placements in the publications that our customers were reading.”

- Matthew McKenna Chief Strategy Officer, SSH Communications Security
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Dan Lamorena Chief Marketing Officer, Respond Software

“As a small start-up with large aspirations, we needed a partner who would help force multiply our team and deliver results.  Cara and team helped develop our communications strategy, delivered on our outreach goals and played a number of roles across public relations, content creation, social media and creative.  Our success in building awareness for Respond Software helped lead to our successful exit.  I’m sure we’ll work with them on our next adventure.”

- Dan Lamorena Chief Marketing Officer, Respond Software
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Katie Tierney Vice President, Strategic Sales, Symphony SummitAI

“Cara and team are fantastic to work with. Not many agencies can weave the technological benefits of a solution into creative storytelling, but they can. Their knowledge of the demand gen funnel resulted in content that was aimed at my different prospects’ needs so my team always had new, targeted assets for outreach. I’m looking forward to the opportunity of working with the team again.”

- Katie Tierney Vice President, Strategic Sales, Symphony SummitAI
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John Jefferies SVP of Marketing, IronKey

“Over the course of my relationship with this team, I have come to greatly value their intelligence, hard work, and dedication to providing quality public relations services. They can ‘go deep’ through long-established relationships with the press, analyst, and venture capital communities and understands the importance of delivering strategic value for its clients. For companies that need to improve their positioning or elevate their visibility in the market, this is absolutely the right firm to partner with.”

- John Jefferies SVP of Marketing, IronKey
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Fouad Khalil​ VP Compliance, SSH Communication Security

“Compliance is a huge motivator for our customers, but there’s a lot of FUD and confusion out in the market that clouds the air. It was fantastic to have a partner in educating the public, customers and regulators about the intersection of compliance and security. Cara and team worked with me to create a thought leadership strategy to ensure that we had messages that directly addressed customer compliance concerns in every sector.”

- Fouad Khalil​ VP Compliance, SSH Communication Security
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Kirby Wadsworth Chief Marketing Officer, Ionir

“I’ve led marketing departments at all kinds of infrastructure technology companies, and it’s rare to find an agency that covers the content ideation and creation part of the game in addition to media relationships. I had been used to writing our own press releases and content, and it was a wonderful surprise to discover that Cara and team brought idea development AND the writing big guns to the table. This was in addition to the full portfolio of other PR and marketing services they offered. It is a pleasure working with them and I look forward to bringing them onboard in the future.”

- Kirby Wadsworth Chief Marketing Officer, Ionir
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Mette Søs Gottlieb Chief Commercial Officer, LMS365

“Our SaaS solution was at a pivotal point, and we were looking for a marketing strategy that would boost our awareness and visibility in the U.S. market and help drive inbound leads for the sales team. We needed a PR team with the media relationships and creativity to make the case for us in a crowded market and an unprecedented news cycle. Cara and team have been a wonderful to work with, and has brought strategic thinking, execution and results to the table for our solution and our overall marketing plan. They are an awesome team, and have meant the world to me as an individual and to LMS365.”

- Mette Søs Gottlieb Chief Commercial Officer, LMS365
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Rebecca Corliss VP Marketing, VergeSense

VergeSense has a long list of happy customers, and we were looking for a way to help bring their voices forward as public references for the media. We selected the Force4 team to design and run a white-glove customer reference program that could meet both VergeSense’s and our enterprise customers’ goals. Our customers are now excited by the opportunities that the Force4 team has custom-curated for their own media coverage goals, and we are thrilled to be able to illustrate the real world business benefits of the VergeSense offering through customer use cases and success stories.

- Rebecca Corliss VP Marketing, VergeSense
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Red Curry VP Marketing, RSA

“I’ve run marketing teams at major enterprises and at startups where we need to build everything from scratch. This is the PR and marketing team I always come back to. They make magic happen, building plans and programs that earn coverage results that are directly tied to supporting the demand-gen plans I’m rolling out. They truly understand marketing and what needs to happen to show results for me and my team. Love these guys!”

- Red Curry VP Marketing, RSA
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Force4 powers clients, campaigns and projects across the globe.

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