PR: Your Partner for a Successful IPO, Pt. 1

By Cara Sloman, Chief Executive Officer 191 companies went public in 2018, raising a combined $46.8 billion. That’s up from $35.5 billion raised for 160 IPOs the previous year. A well-executed IPO can be a demanding, even grueling, process that requires a tremendous amount of messaging and coordination. Since a company only has one chance […]

Converging IR and PR for Stronger Communications

By Cara Sloman, Chief Executive Officer In an ideal world, PR and IR would work hand-in-glove to promote product value, brand awareness and differentiators to customers and investors alike. Unfortunately, PR and IR have grown further and further apart over the last two decades. Is there a way to reconcile these factions so they can […]

Yes, You CAN Measure ROI for Public Relations

By Cara Sloman, Chief Executive Officer One of the most common questions we get from clients is how to measure return on investment (ROI) for PR. Measuring the ROI of public relations isn’t impossible. You just need to pick the right key performance indicators (KPIs).Whether the goal is finding new customers, gaining the attention of […]