Do Your Homework for Greater Marketing Success

By Cara Sloman, Chief Executive Officer This blog is a summary of a piece I wrote for Forbes. Read the full article here.  In the past, there were four main buckets for marketing: advertising, PR, direct response and events. But now, it’s a whole new ball game–there’s influencer marketing, social media, search engine optimization, search […]

PR: Your Partner for a Successful IPO, Pt. 2

By Cara Sloman, Chief Executive Officer In the first half of this two-part IPO series, we looked at the how a skilled PR team can help raise awareness for companies during the “quiet period” and “pre-quiet period” of an IPO process. Now, we take a look at three tools we have used with great success […]

Tower vs. Trenches

Building better, stronger and more engaging thought leadership By Jessica Pasko, Director Contributed content continues to be a valuable component of the PR arsenal. As media outlets grapple with staffing shortages and layoffs, more and more often, we see them looking for bylined articles and op-eds. And that’s a valuable opportunity for our clients to […]

Big Sur and Beyond: Our Day Trip Adventure Guide

By Peggy Tierney Galvin, Chief Strategy Officer We at Force4 are aggressive work-hard-play-hard types, meaning we commit as heavily to the Central Coast lifestyle off-hours as we do to client deliverables when we’re on the clock. Fortunately for us, living and working in Santa Cruz means we’ve won an absurd lifestyle lottery, with Highway 1 […]

Five Content Strategies for High-Tech Businesses to Implement Now

By Cara Sloman, Chief Executive Officer A friend once complained about how hard it is to read a newspaper. He said it was made of large, flimsy sheets of paper that were unwieldy, and it took more time and effort to find the information he wanted. This seemed like a weak argument at the time, […]