Case Studies

Extensive positive and on message media coverage for the company’s Series B funding.

Over 300 pieces of coverage on funding round, with visibility in top-tier business press read by investors, customers and prospects.

Secure top-tier business, tech and trade coverage of CloudZero’s funding news.

Increase awareness of CloudZero’s business benefits and technological differentiators.

Position company as a leader of cloud cost intelligence.

Build credibility through technology analyst influencers and other third-party validation.

Defined positioning and messaging framework to create a compelling narrative.

Used “exclusive first” to secure big media hit and to drive additional coverage.

Conducted an aggressive pre-briefing schedule of analysts, influential media, industry observers/researchers to pre-seed field for successful announcement and buzz creation.

Over 300 pieces of coverage on funding round including features in TechCrunch, VentureBeat, Fortune, Boston Business Journal, SiliconAngle, WSJ Venture Capital, Axios Pro Rata and Datanami. 

Thought Leadership in XDR | 620% increase in SOV in one year | Successful exit with acquisition by FireEye

Launch and establish Respond Software Analyst as the industry’s leading XDR engine built to accelerate investigations for security operations teams.

Set the stage for a successful exit.

We created strategic, high-impact messaging that communicated the company’s superiority in knowledge, experience, technology and solution breadth.

We drove a focused program for Respond Software to increase awareness. This program ensured that we generated consistent, quality media coverage (550+ articles), rapid response to issues and media-driven thought leadership, and supported engagement via social media.

We worked closely with leading industry analysts to define the XDR category positioning Respond as a leading innovator in the space.

We managed submissions for top-tier awards programs, including SC Media Awards and Cyber Defense Magazine InfoSec Awards.

Bested competitors Expel.io, Secureworks, Trust Wave, Artic Wolf and Sumo Logic with 620% increase in Share of Voice in 15 months, positioning Respond for successful exit.

Respond Software was acquired by Fire Eye.

620% increase in SOV over 15 months.

550+ pieces of coverage in a variety of top tier publications including DarkReading, Threatpost, Forbes, INSIDER and more.

Boosted visibility and successful acquisition | 2200% SOV increase in 15 months

Canadian startup looking to expand into the U.S. market and find an acquirer

We developed and executed a full-scale thought leadership program for Tugboat Logic.

We developed a custom survey to generate quantitative data to offer exclusively to key media contacts.

We successfully inserted Tugboat executives into trending news cycles as expert commentators on topics such as security and compliance best practices.

We raised the visibility of the company and demonstrated market traction through partner engagement and customer momentum.

2200% SOV increase in 15 months | Successful acquisition by OneTrust to help target the SMB market based on established value prop.

Established new market category | Maintained leadership position for 7+ years | Consistent global top-tier business press coverage

Create a new category and gain visibility for the MiFi, the world’s first mobile hotspot

Displace competitor as market leader in mobile connectivity space.

We created the strategic messaging framework to pinpoint the product’s value proposition.

We kicked off the campaign by pre-briefing leading industry analysts to test the message and secured analyst champions to act as references for the media.

We gave the New York Times an exclusive to break the story and conducted an aggressive product review program that included launches with over 50 carriers worldwide over the next several years.

Established the MiFi product category.

Elevated Novatel Wireless into the #1 position for its entire product line and held that position for seven years.

Secured massive amounts of top-tier coverage domestically and internationally that demonstrably accelerated retail sales.

Coverage highlights included repeated endorsements in the Wall Street Journal, USA Today, New York Times, BBC, PC Magazine, Engadget and many, many more.

Grew the community to over 3 million in 4 years | 29,000 articles | +50 awards

Conduct a PR program to grow the Cisco certified community from 600,000 to over 3 million in four years.

We launched the world’s first social learning community – The Cisco Learning Network – that became an industry-wide portal where IT students and professionals around the globe learn, share knowledge and find job opportunities.

We created a Cool Jobs in IT campaign to promote success stories across exciting markets such as fashion, travel and entertainment. This elevated awareness of the vast job opportunities in IT networking and the benefits of having a Cisco Certification.

We won all the awards. By placing first in all learning awards, we established credibility and awareness for The Cisco Learning Network.

Grew the Cisco certified community to over 3 million in 4 years.

Helped Cisco to differentiate its brand, create loyal customers, mine for marketing insights and influence the market.

We were so successful that Microsoft hired us to promote their own internal learning tool to their 90K sales and marketing staff.

Category leadership in managed mobility services | Top-tier business press coverage | Gartner MQ Leader

Build awareness for DMI’s mobility solutions with leaders in commercial markets.

We leveraged our relationships with key media outlets and the company’s proven track record working with all U.S. federal government agencies to introduce the CEO to leading influencers in the press and analyst community.

We booked and managed deskside interviews with press and analysts in Washington DC, New York and Boston to position the CEO as a thought leader in the mobility space.

We orchestrated a pipeline of thought leadership articles to build credibility along with successful product launches and customer wins to showcase the company’s traction in the commercial markets.

Secured feature stories on the company in top-tier press, including Fortune and Forbes.

Successfully positioned the company as a leader in the Gartner Magic Quadrant for Managed Mobility Services.

CEO elevated as an industry luminary | Consistent global top tier tech, trade and business press coverage

Re-establish brand recognition while positioning CEO as go-to resource for banking security.

Set up media tour to show accessibility of a complex solution to financial and security media.

Conducted thought leadership campaign to educate the market.

Positioned the CEO as the go-to resource to targeted editors seeking to understand a complex landscape.

Secured on-message and positive coverage in targeted top-tier media, including the Wall Street Journal, Inc., eWeek, Washington Times and ZDnet.

CEO was elevated as an industry luminary, returned to for comment again and again by tech, trade, vertical and business press.

Successful IPO | Category leadership

Design and launch communication strategy to facilitate and support a successful IPO.

We designed a series of pre-IPO campaigns to positively impact market perceptions about the company.

We developed concise and consistent messaging that communicated the company’s value prop and aggressively started raising awareness.

Six months before the IPO, we developed a high-level marketing white paper that defined the market, their products and position that was used throughout the pre-IPO process by analysts, investors and press. We also created several case studies that described customer wins.

Just before the quiet period began, we briefed key press and analysts on substantial news to generate press coverage throughout the quiet period, and in conjunction with the IPO.

Meetings with major analyst groups ensured that the company was fresh in the minds of the analysts when investors called for background information.

Successful IPO with sustained positive press coverage on the company.

Successfully acquired in under two years | Category leadership in application performance monitoring

Launch and establish the company as a category leader.

We developed strategic messaging highlighting Perspica’s technological differentiators in machine learning and the business benefits of its novel approach.

We used the messaging foundation to develop a series of content pieces that raised visibility of the company and reinforced thought leadership, including press releases, contributed articles and trend-based media engagement.

Cisco acquired Perspica to support and accelerate its AppDynamics vision in just under two years.

Successful IPO | Category leadership 

Drive awareness for Napatech as a leading supplier of the world’s most advanced intelligent network analysis adapters and software that enable guaranteed visibility of performance and operation in networks, applications and data services. 

Maintain visibility with key stakeholders following successful IPO 

We designed and deployed a series of pre-and-post-IPO campaigns to positively impact market perceptions about the company. 

Meetings with major analyst groups ensured that the company was fresh in the minds of the analysts when investors called for background information. 

We leveraged our relationships with key media outlets and the company’s proven track record to secure an ongoing cadence of positive media coverage.  

Orchestrated a pipeline of thought leadership articles to build credibility along with successful product launches and customer wins to showcase the company’s traction in the commercial markets. 

We amplified awareness of the company and its traction in the market through a targeted social media program 

Sustained positive press coverage on the company before, during and after the IPO 

Successfully positioned the company as a leader in industry analysts reports 

Grew social media following from inception to nearly 4000 followers  

Maintained leading competitive share of voice consecutively year/year 

Successfully acquired in under one year | Thought Leadership in SIEM

Raise awareness of AccelOps and build credibility with partners, customers, media and industry analysts.

We created messaging that communicated the company’s superiority in knowledge, experience, technology and solution breadth.

We worked closely with strategic partners to create an atmosphere of support through press releases, marketing materials and media coverage.

We demonstrated innovation through success stories and best practices.

AccelOps was acquired by Fortinet in just over one year.

Successfully acquired in under one year | Thought Leadership in PaaS

Establish Stackato by ActiveState as the leading commercial Platform-as-a-Service (PaaS) solution for the enterprise.

Raise awareness with strategic partners, customers, media and industry analysts.

We created strategic, high-impact messaging that communicated the company’s superiority in knowledge, experience, technology and solution breadth.

We worked closely with partners at HP, Microsoft and Cisco to create an atmosphere of support through press releases, marketing materials and media coverage.

We demonstrated innovation through success stories and best practices.

HP acquired ActiveState’s Stackato business to enhance its HP Helion Platform in less than six months.

Successful exit with acquisition | Thought Leadership in software-defined storage

Find a strategic partner to take its innovative software-defined storage and virtual cloud solution to a global market via acquisition.

Launch and drive a strategic partner program designed to connect M&A influencers at partner companies with Compuverde leaders to discuss GTM overlap and mutual business cases.

We secured meetings with Pure Storage, NetApp, VMware, IBM, Cisco, Hitachi, Western Digital, Ericsson and others to present the Compuverde offering and illustrate how its technology would enhance their go-to-market and solution portfolio.

We complemented the partner program with a full-scale media and analyst relations program designed to raise awareness of the technology’s differentiators.

Pure Storage pushed past other prominent suitors to acquire Compuverde.

200K B2C and 4,000 B2B Net New Leads | 70% engagement rate | 20% Net New Lead Conversion Rate

Encourage new and existing B2B and B2C customers to re-skill and upskill with Cisco certifications.

We developed strategic demand-gen campaigns to drive net-new leads through the buyer’s journey

We created compelling marketing content designed to engage leads through awareness to purchase stages in the buyer’s journey.

Yielded 70% engagement rate.

Secured ~200K B2C and 4,000 B2B Net New Leads.

Achieved 20% Net New Lead Conversion Rate (Engaged to Purchase).

100+ pieces of content to drive prospects through awareness, considerations and purchase phases.

Increased Visibility for Certn |215% increase in SOV in one year | Top-tier business press coverage

Secure top-tier business, technology and trade coverage on recent Certn funding.

Raise visibility of Certn funding announcement with targeted audiences including investors, customers and partners.

We created strategic high-impact messaging positioning the company as a leader in the space using the funding as a news hook to showcase their momentum and competitive differentiation.

Used “exclusive first” to secure big media hit and to drive additional coverage.

Orchestrated series of targeted thought leadership bylines coordinated timing for maximum impact.

We generated wide exposure to business, technology and targeted vertical media.

Secured coverage in targeted publications, including VentureBeat, Forbes, BetaKit, BusinessExaminer, Fortune and many more.

Acquisition | Thought Leadership in MDR with over 700 articles in 6 months

Launch and establish Versive as a leading provider of AI and machine learning solutions for the cybersecurity market.

Set the stage for a successful exit.

We created strategic high-impact messaging that communicated the company’s superiority in knowledge, experience, technology and solution breadth.

We drove a focused program to increase awareness of the company and its automated security engine. This program ensured that we generated consistent, quality media coverage (700+ articles), rapid response to issues and media-driven thought leadership, and supported engagement via social media.

We developed and executed a full-scale media and analyst relations program to secure analyst champions for references and inclusion in reports that raised awareness of the company and its technological differentiators.

We amplified visibility of key spokespeople including Mudge in thought leadership articles and rapid response commentary on industry issues and cybersecurity breaches.

Versive was acquired by eSentire in 7 months.

700+ pieces of coverage in Financial Times, CISO, AIThority, InformationAge and more.

Market research lead campaign resulted in top-tier business press and broadcast media coverage | 1,000 pieces of coverage in one year

Raise visibility of PiiQ with targeted audiences including investors, customers and partners.

We developed and executed a full-scale thought leadership program for PiiQ.

We leveraged telemetry from the company’s social media analytics platform to generate quantitative data to offer exclusively to key media contacts.

We successfully inserted PiiQ and its executives into trending news cycles as expert commentators on topics such as social media bots’ impact on stock trading, social media disinformation, and public sector and government vulnerabilities.

Secured positive and on-message feature coverage for PiiQ in targeted publications including CNBC, INSIDER, Dark Reading, NASDAQ, Wall Street Journal, CSO and more.

Wide exposure for the company’s launch | 700 pieces of coverage in 7 months | 800% SOV increase

Launch the company and raise visibility of Vaultree with targeted audiences including investors, customers and partners.

We created strategic, high-impact messaging positioning the company as a leader in the space, using the funding as a news hook to generate positive visibility.

Used “exclusive first” to secure a big media hit and to drive additional coverage.

Orchestrated a series of targeted thought leadership bylines with leading influencers on its Board of Advisors; coordinated timing for maximum impact to build momentum.

We generated wide exposure for the company’s launch in targeted business, technology and vertical media.

We secured positive and on-message feature coverage for the funding news and launch domestically and internationally in targeted publications including the VentureBeat, The Irish Times, Dark Reading, Security Week, Silicon Republic, Pitchbook and others.

Wide exposure for the company’s launch | 335 pieces of coverage on company launch

Launch the company and raise visibility of Theom with targeted audiences including customers, media, analysts, investors and partners.

Secure top-tier business, technology and trade coverage on funding news.

We created strategic, high-impact messaging with differentiation from other cloud security providers and promoted the benefits of Theom’s “data bodyguard” approach.

Used “exclusive first” to secure a big media hit and to drive additional coverage.

Orchestrated a series of targeted thought leadership bylines with leading influencers on its Board of Advisors and coordinated timing for maximum impact.

We generated wide exposure for the company’s launch in targeted business, technology and vertical media.

We secured positive and on-message feature coverage for the funding news and launch in Fortune, VentureBeat, Dark Reading, Security Week, Silicon Valley Business Journal, PitchBook, MSSP Alert and more.

Boosted visibility | Recognized as leader of world-class learning solutions

Demonstrate Microsoft as a leader for sales, marketing and services readiness in the technology industry

Establish industry thought-leadership position

We created strategic, high-impact messaging that clearly articulated the value proposition.

We booked and managed an analyst roadshow to educate the influencers, including 15 analyst groups such as Forrester, Gartner, IDC, Aberdeen and Brandon Hall Research.

We established team members as thought leaders asked to speak, contribute articles and be included in discussions regarding corporate learning and readiness.

We curated and managed submissions for top-tier awards programs.

Increased awareness of Microsoft’s strategy and vision with analyst influencers and secured positive media coverage.

Positioned the CLO as an industry luminary with keynote addresses.

Secured industry accolades with top-tier awards.

Got recognized as leader of world-class learning solutions and influence the market.