Goals
- Raise awareness of AccelOps and build credibility with partners, customers, media and industry analysts.
Strategy
- We created strategic high-impact messaging that communicated the company’s superiority in knowledge, experience, technology and solution breadth.
- We worked closely with strategic partners to create an atmosphere of support through press releases, marketing materials and media coverage.
- We demonstrated innovation through success stories and best practices.
Results
- AccelOps was acquired by Fortinet in just over one year.