Goals
- Establish Stackato by ActiveState as the leading commercial Platform-as-a-Service (PaaS) solution for the enterprise.
- Raise awareness with strategic partners, customers, media and industry analysts.
Strategy
- Force4 created strategic high-impact messaging that communicated the company’s superiority in knowledge, experience, technology and solution breadth.
- We worked closely with partners at HP, Microsoft and Cisco to create an atmosphere of support through press releases, marketing materials and media coverage.
- We demonstrated innovation through success stories and best practices
Results
- HP acquired ActiveState’s Stackato business to enhance its HP Helion Platform in less than six months