Goals
- Launch and establish the company as a category leader.
Strategy
- We developed strategic messaging highlighting Perspica’s technological differentiators in machine learning and the business benefits of its novel approach.
- We used the messaging foundation to develop a series of content pieces that raised visibility of the company and reinforced thought leadership including press releases, contributed articles and trend-based media engagement.
Results
- Cisco acquired Perspica to support and accelerate its AppDynamics vision in just under two years.