Blog

By Cara Sloman, Chief Executive Officer This blog is a summary of a piece I wrote for Forbes. Read the full article here.  In the past, there were four main buckets for marketing: advertising, PR, direct res…

By Cara Sloman, Chief Executive Officer 191 companies went public in 2018, raising a combined $46.8 billion. That's up from $35.5 billion raised for 160 IPOs the previous year. A well-executed IPO can be a dem…

By Cara Sloman, Chief Executive Officer In the first half of this two-part IPO series, we looked at the how a skilled PR team can help raise awareness for companies during the “quiet period” and “pre-qui…

Building better, stronger and more engaging thought leadership By Jessica Pasko, Director Contributed content continues to be a valuable component of the PR arsenal. As media outlets grapple with staffing shor…

By Peggy Tierney Galvin, Chief Strategy Officer We at Force4 are aggressive work-hard-play-hard types, meaning we commit as heavily to the Central Coast lifestyle off-hours as we do to client deliverables when…

By Cara Sloman, Chief Executive Officer A friend once complained about how hard it is to read a newspaper. He said it was made of large, flimsy sheets of paper that were unwieldy, and it took more time and e…

By Cara Sloman, Chief Executive Officer In an ideal world, PR and IR would work hand-in-glove to promote product value, brand awareness and differentiators to customers and investors alike. Unfortunately, PR a…

By Cara Sloman, Chief Executive Officer One of the most common questions we get from clients is how to measure return on investment (ROI) for PR. Measuring the ROI of public relations isn’t impossible. You j…