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February 18, 2022
Using Your Key Differentiators to Create a Marketing Strategy
By Cara Sloman, president and CEO, Force4 Technology Communications, LLC It can be hard to rise above and get noticed in the very crowded tech market. But in order to succeed, you have to get your message he…
January 19, 2022
Helping Scandinavian High Tech Companies Navigate the U.S. Market
By Peggy Tierney Galvin, chief strategy officer, Force4 Technology Communications, LLC Scandinavia and the Nordics are some of the best tech incubators in the world. With top research universities, significa…
January 10, 2022
Successful Niche Marketing with B2B PR
By Cara Sloman, CEO and President, Force4 Technology Communications, LLC Reaching your target audience is a challenge no matter what. If you can pinpoint your niche, however, you will know the specific marke…
January 4, 2022
Pushing Past Market Trends and Challenges in 2022
By Peggy Tierney Galvin, Chief Strategy Officer Some marketing teams are facing extra headwind at the beginning of 2022. If your new solutions are being pushed out due to chip shortages, how do you excite c…
January 4, 2022
Make Newsletters Part of Your Email Marketing Strategy
By Cara Sloman, Chief Executive Officer Newsletters have gained significant traction in the past year. More and more prominent journalists are launching their own via platforms such as Substack, many lea…
December 24, 2021
Force4 Technology Communications Launches B2B Tech Public Relations and Marketing Communications Agency
Company Founded by Nadel Phelan Executive Team as Spinoff to Drive Expertise and Services Forward into New Era SANTA CRUZ, Calif. – Jan. 3, 2022 – Force4 Technology Communications, LLC today announced…
December 24, 2021
New Year, New Name
By Cara Sloman, president and CEO, Force4 Welcome to 2022 and our new brand: Force4 Technology Communications. Today is an exciting day as we embark on the next chapter of our business journey. Nad…
September 20, 2021
Market Continues Momentum for Strong Exits
By Peggy Tierney Galvin, Chief Strategy Officer The market is still flush with low interest rates and record levels of VC and PE investment, while eyeing the forthcoming federal budget for even higher injecti…
September 20, 2021
A Customer-Centric Mindset: Necessary for Success in H2 21
By Cara Sloman, EVP, Nadel Phelan Inc. It’s a known law of business that it’s less expensive to keep the customers you have than to acquire new ones. However, since the pandemic and the resulting rise in…
August 9, 2021
New Versus Existing Products: Marketing Strategies for Each
By Cara Sloman, Chief Executive Officer Your product’s success relies, in part, on sound marketing and PR activities. But not all products can be treated the same. To create a communications program that…
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