Taking a global approach to data insights
Human mobility data — anonymized, aggregated information about how people move based on their cellular network locations — is being used in enterprises across sectors to improve decision-making and better adapt to the changing world. This might include a retailer using such data to decide which products to stock or which store locations to focus on. Historically, sales data helped make these types of decisions, but it couldn’t provide that next layer of insight — such as the number of people walking by your store and their demographics. And not only that — this kind of information has also historically been limited by geography, even as the business economy grows increasingly global.