It’s the Remix to Your Vision

By Peggy Tierney Galvin, co-founder, chief strategy officer 

I was at DeveloperWeek last month, and exhibitors were touting AI agents to connect internal data lakes and databases to pull proprietary insights from your own sources. So helpful! That following week, Anthropic announced updates to Claude Cowork that allowed Cowork plugins to deploy enterprise agents across popular enterprise apps like Salesforce and Slack so you can pull proprietary insights from your own sources. The same proprietary insights those exhibitors had just spent a week pitching as their core differentiator. Rude!!  

Figuring out whether your technology is a product or a feature has always been a sort of tech-zen koan. The difference now is that your “runway” is considerably shorter. You might have had a year or so at most if you had been developing your solution in stealth before LLMs hit the scene; now Gemini or Perplexity can toss out a copilot or autonomous agent on a Tuesday afternoon and bork your entire value prop. 

I spoke with a founder this week at NVIDIA GTC about this and asked what seemed different about this year’s show. “A lot more competitors have moved into our space, and there’s a lot more maturity in the market.” No doubt. These tools make it easy to get ramped up, and now there’s lots of hammers looking for the same nails. 

So, thanks to LLM tools, things are moving faster. But the basics are as they ever were. Companies are constantly looking over their shoulder and doing back of the napkin calculations on how much runway they have before Google or Microsoft updates their platform with a feature that renders them essentially redundant. One of the deciding factors for whether your company is successful – either with scaling to create and meet customer demand, or with getting enough notice to be acquired – is whether your story makes an impact with customers. We all know what it’s like to walk an expo hall and see the same keywords float off of booth branding into an impenetrable cloud of buzzwords. The trick – as ever – is connecting what you do, in simple business terms, to how you fix your customers’ or partners’ problems, in simple business terms, and help them make more money or save more time. That’s it. And look, we get it – your priority is making the best product you can, and rallying investors, and hiring engineers, and all the other things that keep you up at night. 

And that’s where we can help. Because while the latest headlines are new, the need to tell your story cleanly, clearly and consistently to your direct audiences is eternal. 

Let us help tell your story.