By highlighting your company’s success in the marketplace, elevating its leadership team and showcasing its IP and data, the right PR and marketing program can make a compelling case for the value of your business. We have designed and implemented PR and marketing strategies that have delivered significant increases in brand awareness together with enhanced brand perception, helping owners and investors to realize premium values for their companies.
Clients with Successful Exits
PR and marketing play a powerful role in laying the groundwork for a successful exit.
Exit Strategies
M&A
We’ve executed strategic communications programs that have helped maximize the acquisition value for 100+ client companies. We target potential strategic partners, analysts and the media to burnish your image and achieve maximum valuations.
IPO
Looking to go public? We’ve got you covered! Having planned and executed successful communications programs for 18 client IPOs, we know how to achieve maximum impact and reinforce the highest valuations while maintaining compliance with regulations.
Strategic Positioning
Maybe you’re a venture-backed startup in a crowded market. Or maybe you’re an established enterprise integrating several recent M+As into your portfolio. In today’s volatile tech ecosystem, it’s not enough to talk about your solution. Your communications strategy must position your technology and value prop to investors, customers, partners, potential acquirers and shareholders. Force4 establishes a basis of competitive differentiation, positioning, messaging, analyst vetting and ecosystem mapping for our clients’ marketing strategies that directly address stakeholders’ careabouts.
Strategic Partner Program
Are your best partners potential buyers?
What other strategies can be employed in finding partners?
We can help you make the connections that matter. Our long experience with high-tech M&As means we can often arrange strategic meetings with partners and decision influencers in the organizations that matter most to you.
Full M+A Lifecycle Messaging
Messaging to maximize your value in an acquisition or an IPO is quite different from typical selling messages for prospects, customers or “features & business benefits” for press and analysts.
We understand the issues and speak the right language to maximize perception of value with key decision makers.
U.S. Market Entry
For over 20 years, the Force4 team has helped introduce innovative global B2B tech startups into the U.S. market. Today, we work with institutional, public and angel investors all over the world to introduce their portcos to the U.S market with an optimal differentiation, value prop, and GTM messaging strategy that highlights their unique technology, business and management strengths with the end goal of a successful liquidity event.