About Us

About Force4

Force4 Technology Communications is a public relations and marketing communications agency serving B2B technology leaders of all sizes across the globe. We design and execute communications programs that directly support the goals of your business with strategic guidance and a full spectrum of services proven to move the needle.

We believe that a successful communications strategy has much in common with a successful voyage. On the Beaufort Wind Force Scale, Force 4 is the perfect wind speed for sailing. Our name embodies the powerful collaboration of individual strengths, working together to help our clients successfully navigate today’s market.

With a deep well of technical knowledge that comes from decades of hands-on experience, we monitor the conditions of the media environment, adapt and adjust based on changing conditions, all while never taking our eye off the destination.

We Are Strategic
We design our programs to directly support the goals of your business. Period. All our earned coverage, content, messaging and assets highlight your technological differentiators and support your business benefits for every audience you’re looking to reach, be it prospects, investors, partners or customers. 
We Are Creative
We provide a full spectrum of marketing services, enabling us to tell your story in engaging, attention-grabbing ways in all the channels where your purchase influencers are looking for information.
We Are Accountable
We’re privately owned and owner-operated, flexibly meeting your needs as an extension of your team. Whatever you need, you can count on us to make it happen. 

Leadership Team

Cara Sloman Chief Executive Officer
Peggy Tierney Galvin Chief Strategy Officer
Sean Wood Chief Operating Officer
Lisa Christensen Chief Accounting Officer
Cara Sloman Chief Executive Officer
Bio

Cara is president and CEO of Force4 Technology Communications, leading the team in strategy, management and execution of business-moving results for clients and investing in the skills, expertise and relationships that retain the exceptional talent and experience that set us apart in the industry.  With more than 20 years of public relations and marketing experience, she shapes our brand, services and reputation for quality and results.

When I’m not at work, you can find me
On the trails with my noble steed or adventuring with my husband on land or sea.
Guiding philosophy
One transformative entrepreneurial quote I appreciate is from Winston S. Churchill who said, “Success is not final; failure is not fatal: It is the courage to continue that counts.”  I believe that the future is whatever you decide to make of it, and that quote is an inspiration to live every moment to its fullest, breathe deeply and keep going!
Peggy Tierney Galvin Chief Strategy Officer
Bio

Peggy works with our clients to develop and execute integrated marketing plans by providing strategic market insights, positioning and KPIs. Her expertise includes helping brands differentiate in the market through creative campaigns that drive business results.

When I’m not at work, you can find me
Spending quality time at home and abroad with my husband and son, talking plot with friends at book club and exploring all that the Santa Cruz area has to offer.
Guiding philosophy
“Start where you are. Use what you have. Do what you can.” –Arthur Ashe
Sean Wood Chief Operating Officer
Bio

Sean is responsible for day-to-day management of business operations at Force4, ensuring that the systems, resources and people are in place to achieve our company goals.

When I’m not at work, you can find me
On adventures with my family, driving the California coast or sailing Monterey Bay.
Guiding philosophy
“Quality is more important than quantity. One home run is much better than two doubles.”
Lisa Christensen Chief Accounting Officer
Bio

Lisa Christensen brings her unique style and expertise to Force4 to keep all systems running smoothly. With 25+ years of experience in accounting, HR and Office Management, Lisa’s down-to-earth and cheery disposition is the heartbeat of our office. During her career, Lisa has managed offices for international retail and software firms.

When I’m not at work, you can find me
In my spare time, I’m an avid outdoorswoman, pursuing my passions for creating art, gardening and hiking.
Guiding philosophy
Live, Laugh, Love and be kind to everyone.

Force4 Communications Technology is a communications, marketing and PR agency serving B2B technology leaders of all sizes across the globe. Are you looking for a collaborative, engaging workplace where you can bring your creative thinking and project management skills to the fore? Then you should get in touch.

Join Us

Ready to take your marketing program
to the next level? We can help.

Contact Us