We were thrilled with the results and coverage Cara and team secured for us. Encryption is a highly technical field and increasingly crowded, but they promoted our thought leadership to secure coverage and placements in the publications that our customers were reading.
Symphony SummitAI
Cara and team are fantastic to work with. Not many agencies can weave the technological benefits of a solution into creative storytelling, but they can. Their knowledge of the demand gen funnel resulted in content that was aimed at my different prospects’ needs so my team always had new, targeted assets for outreach. I’m looking forward to the opportunity of working with the team again.
Syniti
I’ve worked with tech and business leaders at IBM and beyond throughout my career and know first-hand how hard it is to carve out time for thought leadership alongside everything else on a packed schedule. The Force4 team has been invaluable for tailoring ideas and angles and shepherding our subject matter experts and executive spokespeople through the process of sharing their expertise and best practices for our customers and partners in ways that help them succeed in their business. And they’re a ton of fun to work with.
Inspira Enterprise
I’ve been delighted to work with this team. Cybersecurity is a crowded and dynamic space, and Force4 does a top-notch job of cutting through the hype to the technological differentiators and business benefits that analysts immediately look for.
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Business Outcome
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Established new market category | Maintained leadership position for 7+ years | Consistent global top-tier business press coverage
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Goals
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Create a new category and gain visibility for the MiFi, the world’s first mobile hotspot
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Displace competitor as market leader in mobile connectivity space.
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Strategy
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We created the strategic messaging framework to pinpoint the product’s value proposition.
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We kicked off the campaign by pre-briefing leading industry analysts to test the message and secured analyst champions to act as references for the media.
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We gave the New York Times an exclusive to break the story and conducted an aggressive product review program that included launches with over 50 carriers worldwide over the next several years.
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Results
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Established the MiFi product category.
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Elevated Novatel Wireless into the #1 position for its entire product line and held that position for seven years.
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Secured massive amounts of top-tier coverage domestically and internationally that demonstrably accelerated retail sales.
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Coverage highlights included repeated endorsements in the Wall Street Journal, USA Today, New York Times, BBC, PC Magazine, Engadget and many, many more.
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Business Outcomes
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Category leadership in managed mobility services | Top-tier business press coverage | Gartner MQ Leader
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Goals
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Build awareness for DMI’s mobility solutions with leaders in commercial markets.
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Strategy
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We leveraged our relationships with key media outlets and the company’s proven track record working with all U.S. federal government agencies to introduce the CEO to leading influencers in the press and analyst community.
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We booked and managed deskside interviews with press and analysts in Washington DC, New York and Boston to position the CEO as a thought leader in the mobility space.
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We orchestrated a pipeline of thought leadership articles to build credibility along with successful product launches and customer wins to showcase the company’s traction in the commercial markets.
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- Results
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Business Outcomes
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CEO elevated as an industry luminary | Consistent global top tier tech, trade and business press coverage
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Goals
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Re-establish brand recognition while positioning CEO as go-to resource for banking security.
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Strategy
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Set up media tour to show accessibility of a complex solution to financial and security media.
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Conducted thought leadership campaign to educate the market.
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Positioned the CEO as the go-to resource to targeted editors seeking to understand a complex landscape.
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Results
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Secured on-message and positive coverage in targeted top-tier media, including the Wall Street Journal, Inc., eWeek, Washington Times and ZDnet.
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CEO was elevated as an industry luminary, returned to for comment again and again by tech, trade, vertical and business press.
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Business Outcome
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Successfully acquired in under one year | Thought Leadership in PaaS
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Goals
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Establish Stackato by ActiveState as the leading commercial Platform-as-a-Service (PaaS) solution for the enterprise.
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Raise awareness with strategic partners, customers, media and industry analysts.
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Strategy
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We created strategic, high-impact messaging that communicated the company’s superiority in knowledge, experience, technology and solution breadth.
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We worked closely with partners at HP, Microsoft and Cisco to create an atmosphere of support through press releases, marketing materials and media coverage.
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We demonstrated innovation through success stories and best practices.
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Results
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HP acquired ActiveState’s Stackato business to enhance its HP Helion Platform in less than six months.
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