Startup

We will align with your stage of funding (seed, A, B or beyond) to create a custom game plan that wins big and often, setting you apart from the crowd.

Testimonials
Redvers Curry VP Marketing
Reco.ai, RSA

I’ve run marketing teams at major enterprises and at startups where we need to build everything from scratch. This is the PR and marketing team I always come back to. They make magic happen, building plans and programs that earn coverage results that are directly tied to supporting the demand-gen plans I’m rolling out. They truly understand marketing and what needs to happen to show results for me and my team. Love these guys!

- Redvers Curry
Dan Lamorena CMO
Google Cloud Security, Respond Software

As a small start-up with large aspirations, we needed a partner who would help force-multiply our team and deliver results. Cara and team helped develop our communications strategy, delivered on our outreach goals and played a number of roles across public relations, content creation, social media and creative. Our success in building awareness for Respond Software helped lead to our successful exit. I’m sure we’ll work with them on our next adventure.

- Dan Lamorena
Carl-Henric Möllerström Vice President
Compuverde

We began our work with Cara and team with the goal of elevating the awareness of our innovative vNAS SDS offering with a strategic partner. The team was an intrinsic element of our success, through media and analyst relations along with a partner program that set up and facilitated meetings with potential targets. When we were acquired by Pure Storage, the team was a key part of making it happen. We are looking forward to the opportunity of working with them again.

- Carl-Henric Möllerström
Kirby Wadsworth Chief Marketing Officer
Ionir

I’ve led marketing departments at all kinds of infrastructure technology companies, and it’s rare to find an agency that covers the content ideation and creation part of the game in addition to media relationships. I had been used to writing our own press releases and content, and it was a wonderful surprise to discover that Cara and team brought idea development AND the writing big guns to the table. This was in addition to the full portfolio of other PR and marketing services they offered. It is a pleasure working with them and I look forward to bringing them onboard in the future.

- Kirby Wadsworth
Mette Søs Gottlieb Chief Commercial Officer
LMS365

Our SaaS solution was at a pivotal point, and we were looking for a marketing strategy that would boost our awareness and visibility in the U.S. market and help drive inbound leads for the sales team. We needed a PR team with the media relationships and creativity to make the case for us in a crowded market and an unprecedented news cycle. Cara and team have been wonderful to work with and have brought strategic thinking, execution and results to the table for our solution and our overall marketing plan. They are an awesome team and have meant the world to me as an individual and to LMS365.

- Mette Søs Gottlieb
Rebecca Corliss VP Marketing
VergeSense

VergeSense has a long list of happy customers, and we were looking for a way to help bring their voices forward as public references for the media. We selected the Force4 team to design and run a white-glove customer reference program that could meet both VergeSense’s and our enterprise customers’ goals. Our customers are now excited by the opportunities that the Force4 team has custom-curated for their own media coverage goals, and we are thrilled to be able to illustrate the real-world business benefits of the VergeSense offering through customer use cases and success stories.

- Rebecca Corliss
Scott Valentine Head of Partner Marketing & Public Relations
Unacast

I have worked with this team across several data analytics companies and have greatly appreciated their creativity, output and work ethic when it comes to creating stories from data. We recently navigated a very turbulent news cycle where a few of our competitors were being caught in negative stories and faced harsh criticism in the press. Due to our communications strategy and focus on our technological differentiators, we steered clear of the drama with coverage that was 100 percent positive and on-message.

- Scott Valentine
Katie Pugh VP Marketing
Unacast

“As a location data company, we love telling stories with data. Force4 is an amazing creative partner for getting these stories into the outlets that our audiences read and making them sparkle with detail and relevance. As a result, our lead gen has gone through the roof: from an ROI perspective, we more than doubled our lead generation through direct brand awareness – a 2x in contributed deal flow in six months. I recommend them to anyone!”

- Katie Pugh
In Case Studies
Perspica
Perspica
Perspica
  • Business Outcomes
    • Successfully acquired in under two years | Category leadership in application performance monitoring

  • Goals
    • Launch and establish the company as a category leader.

  • Strategy
    • We developed strategic messaging highlighting Perspica’s technological differentiators in machine learning and the business benefits of its novel approach.

    • We used the messaging foundation to develop a series of content pieces that raised visibility of the company and reinforced thought leadership, including press releases, contributed articles and trend-based media engagement.

  • Results
    • Cisco acquired Perspica to support and accelerate its AppDynamics vision in just under two years.

AccelOps
AccelOps
AccelOps
  • Business Outcome
    • Successfully acquired in under one year | Thought Leadership in SIEM

  • Goals
    • Raise awareness of AccelOps and build credibility with partners, customers, media and industry analysts.

  • Strategy
    • We created messaging that communicated the company’s superiority in knowledge, experience, technology and solution breadth.

    • We worked closely with strategic partners to create an atmosphere of support through press releases, marketing materials and media coverage.

    • We demonstrated innovation through success stories and best practices.

  • Results
    • AccelOps was acquired by Fortinet in just over one year.

Compuverde
Compuverde
Compuverde
  • Business Outcome
    • Successful exit with acquisition | Thought Leadership in software-defined storage

  • Goals
    • Find a strategic partner to take its innovative software-defined storage and virtual cloud solution to a global market via acquisition.

  • Strategy
    • Launch and drive a strategic partner program designed to connect M&A influencers at partner companies with Compuverde leaders to discuss GTM overlap and mutual business cases.

    • We secured meetings with Pure Storage, NetApp, VMware, IBM, Cisco, Hitachi, Western Digital, Ericsson and others to present the Compuverde offering and illustrate how its technology would enhance their go-to-market and solution portfolio.

    • We complemented the partner program with a full-scale media and analyst relations program designed to raise awareness of the technology’s differentiators.

  • Results
    • Pure Storage pushed past other prominent suitors to acquire Compuverde.

Respond Software
Respond Software
Respond Software
  • Business Outcome
    • Thought Leadership in XDR | 620% increase in SOV in one year | Successful exit with acquisition by FireEye

  • Goals
    • Launch and establish Respond Software Analyst as the industry’s leading XDR engine built to accelerate investigations for security operations teams.

    • Set the stage for a successful exit.

  • Strategy
    • We created strategic, high-impact messaging that communicated the company’s superiority in knowledge, experience, technology and solution breadth.

    • We drove a focused program for Respond Software to increase awareness. This program ensured that we generated consistent, quality media coverage (550+ articles), rapid response to issues and media-driven thought leadership, and supported engagement via social media.

    • We worked closely with leading industry analysts to define the XDR category positioning Respond as a leading innovator in the space.

    • We managed submissions for top-tier awards programs, including SC Media Awards and Cyber Defense Magazine InfoSec Awards.

    • Bested competitors Expel.io, Secureworks, Trust Wave, Artic Wolf and Sumo Logic with 620% increase in Share of Voice in 15 months, positioning Respond for successful exit.

  • Results
    • Respond Software was acquired by Fire Eye.

    • 620% increase in SOV over 15 months.

    • 550+ pieces of coverage in a variety of top tier publications including DarkReading, Threatpost, Forbes, INSIDER and more.

Certn
Certn
Certn
  • Business Outcome
    • Increased Visibility for Certn |215% increase in SOV in one year | Top-tier business press coverage

  • Goals
    • Secure top-tier business, technology and trade coverage on recent Certn funding.

    • Raise visibility of Certn funding announcement with targeted audiences including investors, customers and partners.

  • Strategy
    • We created strategic high-impact messaging positioning the company as a leader in the space using the funding as a news hook to showcase their momentum and competitive differentiation.

    • Used “exclusive first” to secure big media hit and to drive additional coverage.

    • Orchestrated series of targeted thought leadership bylines coordinated timing for maximum impact.

  • Results
Versive
Versive
Versive
  • Business Outcome
    • Acquisition | Thought Leadership in MDR with over 700 articles in 6 months

  • Goals
    • Launch and establish Versive as a leading provider of AI and machine learning solutions for the cybersecurity market.

    • Set the stage for a successful exit.

  • Strategy
    • We created strategic high-impact messaging that communicated the company’s superiority in knowledge, experience, technology and solution breadth.

    • We drove a focused program to increase awareness of the company and its automated security engine. This program ensured that we generated consistent, quality media coverage (700+ articles), rapid response to issues and media-driven thought leadership, and supported engagement via social media.

    • We developed and executed a full-scale media and analyst relations program to secure analyst champions for references and inclusion in reports that raised awareness of the company and its technological differentiators.

    • We amplified visibility of key spokespeople including Mudge in thought leadership articles and rapid response commentary on industry issues and cybersecurity breaches.

  • Results
PiiQ
PiiQ
PiiQ
  • Business Outcome
    • Market research lead campaign resulted in top-tier business press and broadcast media coverage | 1,000 pieces of coverage in one year

  • Goal
    • Raise visibility of PiiQ with targeted audiences including investors, customers and partners.

  • Strategy
    • We developed and executed a full-scale thought leadership program for PiiQ.

    • We leveraged telemetry from the company’s social media analytics platform to generate quantitative data to offer exclusively to key media contacts.

    • We successfully inserted PiiQ and its executives into trending news cycles as expert commentators on topics such as social media bots’ impact on stock trading, social media disinformation, and public sector and government vulnerabilities.

  • Result
Vaultree
Vaultree
Vaultree
  • Business Outcome
    • Wide exposure for the company’s launch | 700 pieces of coverage in 7 months | 800% SOV increase

  • Goal
    • Launch the company and raise visibility of Vaultree with targeted audiences including investors, customers and partners.

  • Strategy
    • We created strategic, high-impact messaging positioning the company as a leader in the space, using the funding as a news hook to generate positive visibility.

    • Used “exclusive first” to secure a big media hit and to drive additional coverage.

    • Orchestrated a series of targeted thought leadership bylines with leading influencers on its Board of Advisors; coordinated timing for maximum impact to build momentum.

  • Results
Theom
Theom
Theom
  • Business Outcomes
    • Wide exposure for the company’s launch | 335 pieces of coverage on company launch

  • Goals
    • Launch the company and raise visibility of Theom with targeted audiences including customers, media, analysts, investors and partners.

    • Secure top-tier business, technology and trade coverage on funding news.

  • Strategy
    • We created strategic, high-impact messaging with differentiation from other cloud security providers and promoted the benefits of Theom’s “data bodyguard” approach.

    • Used “exclusive first” to secure a big media hit and to drive additional coverage.

    • Orchestrated a series of targeted thought leadership bylines with leading influencers on its Board of Advisors and coordinated timing for maximum impact.

  • Results
Tugboat Logic
Tugboat Logic
Tugboat Logic
  • Business Outcomes
    • Boosted visibility and successful acquisition | 2200% SOV increase in 15 months

  • Goal
    • Canadian startup looking to expand into the U.S. market and find an acquirer

  • Strategy
    • We developed and executed a full-scale thought leadership program for Tugboat Logic.

    • We developed a custom survey to generate quantitative data to offer exclusively to key media contacts.

    • We successfully inserted Tugboat executives into trending news cycles as expert commentators on topics such as security and compliance best practices.

    • We raised the visibility of the company and demonstrated market traction through partner engagement and customer momentum.

  • Results
    • 2200% SOV increase in 15 months | Successful acquisition by OneTrust to help target the SMB market based on established value prop.

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