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August 4, 2021
Create a Customer Retention Strategy with Strategic PR and Marketing
By Peggy Tierney Galvin, Chief Strategy Officer Brand Keys’ Customer Loyalty Engagement Index found that brands spend 11X more on onboarding new customers than on retaining existing ones. Another study …
June 1, 2021
On the road to post-pandemic recovery – what B2B tech needs to consider
By Peggy Tierney Galvin, Chief Strategy Officer An economic upswing is coming. A big one. It feels gauche to talk about, when we’re not even close to being done with the pandemic, and surges overwhelm Ind…
May 27, 2021
Why You Should Market Like a Media Company
By Cara Sloman, Chief Executive Officer The pandemic forced B2B marketers to pivot radically in their approach to finding and interacting with customers and prospects. Now, as stay-at-home orders are …
May 12, 2021
How PR Fits Into an Exit Strategy Business Plan
By Cara Sloman, Chief Executive Officer When you think of an exit strategy for business, you likely first think about getting acquired or going public. The role of public relations might not be the …
March 17, 2021
How Marketers Can Enter 2021: One Foot in the Past and an Eye on the Future
By Peggy Tierney Galvin, Chief Strategy Officer Marketers are entering 2021 with nearly a full year of COVID experience. The vaccine rollout is in full swing, and the Biden administration is predicting a “r…
March 17, 2021
Crafting a Content Strategy for Inbound Leads
By Peggy Tierney Galvin, Chief Strategy Officer In today’s digital marketing environment, content forms the cornerstone of strategy. Prospects at all stages of the buyer’s journey are looking for answers t…
March 12, 2021
The Role Tech Trends Will Play in 2021 Marketing Initiatives
By Peggy Tierney Galvin, Chief Strategy Officer Many of us were happy to bid adieu to 2020, for many reasons. Although some of the most disruptive trends from last year have spilled over to 2021 – most obv…
February 12, 2021
How to Evaluate Tech PR Firms
By Peggy Tierney Galvin, Chief Strategy Officer Digital transformation has made it essential to adapt and create new strategies in order to meet your goals in a world of steep competition—whether this is g…
December 22, 2020
Is an Analyst Relations Program Worthwhile?
By Peggy Tierney Galvin, Chief Strategy Officer Analyst relations (AR) is one aspect of a larger communications strategy. But is AR really worth the effort? What do these firms do? What does a technology …
November 23, 2020
Looking at 2021 Through the Spyglass
By Peggy Tierney Galvin, Chief Strategy Officer We have our spyglass out this quarter, and we’re looking ahead. Let’s have some good news. Pfizer recently announced a coronavirus vaccine with ov…
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