New Year, New Name
By Cara Sloman, president and CEO, Force4
Welcome to 2022 and our new brand: Force4 Technology Communications.
Today is an exciting day as we embark on the next chapter of our business journey. Nadel Phelan is spinning off its public relations and marketing communications services arm to Force4 Technology Communications, LLC.
Force4 will be run by myself and my long-trusted team of executives – Peggy Tierney Galvin, Sean Wood and Lisa Christensen. This plan has been years in the making, and we expect the transition will be seamless.
What this means
For you, our clients and prospective customers, the only changes you will notice are the new name and the new logo. Our business, our team, our management, our services, our commitment to excellence and our results-driven approach will stay the same. That includes our senior account management staff, whose decades of technical experience and relationships with media and analysts set us apart.
It also includes our independent business structure. We’re not beholden to a larger corporation by design, which lets us focus exclusively on the business needs of our clients and be selective about who we work with, ultimately with the objective of delivering a higher-quality product.
Not incidentally, we will also remain a majority women-owned business.
For me, this transition is exciting as we embark on the next leg of the voyage together, it is with great honor and much anticipation that I will be taking the helm of our new organization, serving as its president and chief executive officer.
I consider myself fortunate to lead and be a part of such an amazing team that, for many of us, spans more than a decade of working together.
We could not have done this without the support and mentorship of Fred Nadel and Paula Phelan, whose dedication to building a successful, positive, empowering and principled company will be carried forward with us as guiding precepts for Force4. We will be eternally grateful to them for this opportunity.
About our new name
We believe that a successful communications strategy has much in common with a successful voyage. On the Beaufort Wind Scale, Force 4 is the perfect speed for sailing. Our new name embodies the powerful collaboration of individual strengths working together to help our clients successfully navigate today’s market.
Carrying forward a deep well of technical knowledge that comes from years of hands-on experience, we constantly monitor the media environment, adapt and adjust course based on changing conditions – while never taking our eye off the destination.
We will build on our expertise in public relations, analyst relations, strategic communications, content marketing, thought leadership and social media to fulfill our mission of partnering with industry leaders to shape and drive the future of the technology industry.
Full speed ahead
In a world of constant and unpredictable shifts, this is one change that you can feel good about. We’re moving forward with confidence and inviting you along on this journey. Stay tuned for updates.
Wishing you a happy, healthy and prosperous New Year!
Questions? We want to hear from you. Reach out to us via the Contact Us portal or send me a note. For more information, check out the full announcement.