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Venture Capital
September 13, 2022
Planning for Tomorrow, Executing Today: Achieving Success in the Face of Market Uncertainty
By Peggy Tierney Galvin, chief strategy officer, co-founder Inside every tech leader’s mind, there are two warring sides. The first demands a response to what is happening right now. The second is planning…
August 24, 2022
Create a Customer Retention Strategy with Strategic PR and Marketing
By Peggy Tierney Galvin, Chief Strategy Officer, Force4 Technology Communications According to Brand Keys’ Customer Loyalty Engagement Index, companies spend 11X as much money on acquiring new consumers …
August 15, 2022
Your Company Wins When IR and PR Collaborate
By Cara Sloman, CEO, Force4 Technology Communications In the perfect scenario, investor relations (IR) and public relations (PR) would collaborate to promote a company’s value proposition and its different…
July 25, 2022
During a Market Downturn, Turn Up Your Brand Building with These Three Strategies
By Cara Sloman, CEO, Force4 Technology Communications If you know where to look, opportunities abound even in trying times. Some businesses might choose to curb their communications plan until circumstances …
June 6, 2022
Weathering Through Market Challenges and Uncertainty in 2022
By Peggy Tierney Galvin, Chief Strategy Officer, Force4 Technology Communications Everything old is new again in tech: e-commerce, automation, and of course, economic uncertainty. The tech industry has …
May 31, 2022
Tap Into Resilience to Capitalize on Changing Circumstances
By Cara Sloman, CEO, Force4 Technology Communications Whoever coined the phrase, “The only constant is change,” would feel right at home in this era of ongoing disruption. In such a business landscape…
May 17, 2022
Creating a PR Strategy for Cybersecurity: Keys for Success
By Shannon Van Every, director The cybersecurity vendor landscape is crowded and competitive, making it tough for companies to differentiate themselves. There are nearly 6,000 cybersecurity vendors in the …
January 2, 2023
John N. Stewart
March 10, 2022
Why Your Tech Exit Strategy Needs B2B PR
By Cara Sloman, CEO, Force4 Technology Communications As you start thinking about your exit strategy, one of the first elements to consider is how public relations will play a part. If you’re a high te…
January 2, 2023
Isabelle Audette
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