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December 20, 2022
Six PR and Marketing Predictions for the New Year
By Cara Sloman, CEO It’s planning time once again. What are your organization’s priorities? What PR and marketing activities will help to achieve business goals? What market forces and conditions do yo…
December 14, 2022
2023 Marketing Strategies That Drive Successful Exits
By Peggy Tierney Galvin, chief strategy officer, Force4 Technology Communications Preparing a tech company for sale takes several steps with a single objective: maximizing value at exit. As VCs, privat…
December 7, 2022
A Note on Relationships
By Peggy Tierney Galvin, chief strategy officer I look forward to receiving holiday cards every year from family and friends. And today, as I reflect on the first year of Force4’s operation, I’m remind…
November 30, 2022
2023 Budgets: Where Does Tech PR/Marketing Fit In?
By Cara Sloman, CEO, Force4 Technology Communications The tech market is entering a new phase characterized by caution as investors warn against maintaining burn rates from 2021 and the Fed has raised …
November 11, 2022
How Canadian tech companies can leverage PR to succeed in the U.S. Market
By Cara Sloman, CEO, Force4 Technology Communications With nearly 331 million people and 24% of the global economy, the United States is the richest market in the world. Little wonder that many Canadian b…
November 8, 2022
How to Maximize Your PR and Marketing Budget in 2023
By Cara Sloman, CEO In the current economy, marketing leaders are facing pressure to cut back on spend, but are also under heavy expectations from CFOs to maintain KPIs and growth. Gartner analysts show that…
October 7, 2022
Worried Shareholders? Here’s How to Assure Them
By Peggy Tierney, chief strategy officer, Force4 Technology Communications During a period of crisis, such as an economic downturn, investors and shareholders face a number of challenges. The overarching o…
September 17, 2022
Want More Inbound Leads? Revamp Your Content Strategy
By Peggy Tierney Galvin, Chief Strategy Officer The bedrock of strategy in today’s digital marketing landscape is content. Prospects are seeking solutions to their problems at all phases of the buying pr…
September 13, 2022
Planning for Tomorrow, Executing Today: Achieving Success in the Face of Market Uncertainty
By Peggy Tierney Galvin, chief strategy officer, co-founder Inside every tech leader’s mind, there are two warring sides. The first demands a response to what is happening right now. The second is planning…
August 24, 2022
Create a Customer Retention Strategy with Strategic PR and Marketing
By Peggy Tierney Galvin, Chief Strategy Officer, Force4 Technology Communications According to Brand Keys’ Customer Loyalty Engagement Index, companies spend 11X as much money on acquiring new consumers …
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