Gartner has revealed its top 10 strategic technology trends for 2023, which focus on three themes: optimize, scale and pioneer. Full Story
Business leaders are no strangers to planning in uncertainty. As we approach 2023, a different flavor of uncertainty looms. Global unrest, supply chain instability, and soaring inflation dominate the headlines and point to an economic slowdown. Hiring freezes and layoffs, meanwhile, have hit the tech sector despite a still-robust overall job market. Full Story
Security spending is not expected to slow much next year as organizations look to improve cloud defenses, rely more on MSSPs. Full Story
In 2021, ransomware attacks hit 649 U.S. critical infrastructure entities, according to the FBI. Even worse, the FBI’s Internet Crime Complaint Center (IC3) revealed that “of the 16 critical infrastructure sectors … 14 sectors had at least one member that fell victim to a ransomware attack in 2021.” Almost 90% of all U.S. critical infrastructure […]
The very first industrial revolution historically kicked off with the introduction of steam- and water-powered technology. We have come a long way since then, with the current fourth industrial revolution, or Industry 4.0, being focused on utilizing new technology to boost industrial efficiency. Full Story
“The State of Fraud And Financial Crime In the U.S.,” a PYMNTS and Featurespace collaboration, examines how fraud and other financial crimes impact FIs and explores how they fight back against increasingly sophisticated attacks. The report is based on a survey of 200 executives working at financial institutions with assets of at least $5 billion […]
By Peggy Tierney Galvin, Chief Strategy Officer The bedrock of strategy in today’s digital marketing landscape is content. Prospects are seeking solutions to their problems at all phases of the buying process. According to one report, 91% of B2B marketers use content marketing to connect with prospects. That demonstrates how significant lead-generating inbound content marketing […]
By Peggy Tierney Galvin, chief strategy officer, co-founder Inside every tech leader’s mind, there are two warring sides. The first demands a response to what is happening right now. The second is planning for the future. In a perfect world, these two demands are part of the same plan. All too often, however, the needs […]
By Peggy Tierney Galvin, Chief Strategy Officer, Force4 Technology Communications According to Brand Keys’ Customer Loyalty Engagement Index, companies spend 11X as much money on acquiring new consumers as they do on keeping their current ones. Another study found that 44% of businesses concentrate only on new customer acquisition, which doesn’t make financial sense in […]
By Cara Sloman, CEO, Force4 Technology Communications In the perfect scenario, investor relations (IR) and public relations (PR) would collaborate to promote a company’s value proposition and its differentiators — demonstrating a comprehensive and integrated perspective by bringing these divisions together. However, during the past 20 years, the two functions have grown increasingly distant from […]