Forrester: The Keys To 2023 Planning? Discipline And Precision

Business leaders are no strangers to planning in uncertainty. As we approach 2023, a different flavor of uncertainty looms. Global unrest, supply chain instability, and soaring inflation dominate the headlines and point to an economic slowdown. Hiring freezes and layoffs, meanwhile, have hit the tech sector despite a still-robust overall job market. Full Story

The U.S. is overdue for a dramatic shift in its cybersecurity strategy–but change is finally coming

In 2021, ransomware attacks hit 649 U.S. critical infrastructure entities, according to the FBI. Even worse, the FBI’s Internet Crime Complaint Center (IC3) revealed that “of the 16 critical infrastructure sectors … 14 sectors had at least one member that fell victim to a ransomware attack in 2021.” Almost 90% of all U.S. critical infrastructure […]

62% of Large Banks Report Increases in Financial Crime

“The State of Fraud And Financial Crime In the U.S.,” a PYMNTS and Featurespace collaboration, examines how fraud and other financial crimes impact FIs and explores how they fight back against increasingly sophisticated attacks. The report is based on a survey of 200 executives working at financial institutions with assets of at least $5 billion […]

Want More Inbound Leads? Revamp Your Content Strategy

By Peggy Tierney Galvin, Chief Strategy Officer   The bedrock of strategy in today’s digital marketing landscape is content. Prospects are seeking solutions to their problems at all phases of the buying process. According to one report, 91% of B2B marketers use content marketing to connect with prospects. That demonstrates how significant lead-generating inbound content marketing […]

Create a Customer Retention Strategy with Strategic PR and Marketing

By Peggy Tierney Galvin, Chief Strategy Officer, Force4 Technology Communications   According to Brand Keys’ Customer Loyalty Engagement Index, companies spend 11X as much money on acquiring new consumers as they do on keeping their current ones. Another study found that 44% of businesses concentrate only on new customer acquisition, which doesn’t make financial sense in […]

Your Company Wins When IR and PR Collaborate

By Cara Sloman, CEO, Force4 Technology Communications  In the perfect scenario, investor relations (IR) and public relations (PR) would collaborate to promote a company’s value proposition and its differentiators — demonstrating a comprehensive and integrated perspective by bringing these divisions together. However, during the past 20 years, the two functions have grown increasingly distant from […]