Fight Economic Uncertainty and Maintain ARR with PR and Marketing

by Cara Sloman, CEO, Force4 Technology Communications  We enter a bear market when stock prices decline by 20% or more from their most recent highs. This can happen for a variety of reasons, such as a financial crisis (such as the collapse of the housing market in 2008) or anxious investors overreacting to some negative […]

Six PR and Marketing Predictions for the New Year

By Cara Sloman, CEO  It’s planning time once again. What are your organization’s priorities? What PR and marketing activities will help to achieve business goals? What market forces and conditions do you need to pay attention to? These are some of the most important questions to consider as you plan your marketing strategy for the […]

2023 Marketing Strategies That Drive Successful Exits

By Peggy Tierney Galvin, chief strategy officer, Force4 Technology Communications    Preparing a tech company for sale takes several steps with a single objective: maximizing value at exit. As VCs, private equity firms and acquirers look for solid tech investments that yield a good ROI, it’s important to create a business that’s “built to sell” — […]

A Note on Relationships

By Peggy Tierney Galvin, chief strategy officer  I look forward to receiving holiday cards every year from family and friends. And today, as I reflect on the first year of Force4’s operation, I’m reminded that our strength and health as a company comes directly from the relationships we’ve made with friends like you over the […]

2023 Budgets: Where Does Tech PR/Marketing Fit In?

By Cara Sloman, CEO, Force4 Technology Communications    The tech market is entering a new phase characterized by caution as investors warn against maintaining burn rates from 2021 and the Fed has raised interest rates. Many in our network of B2B tech marketing professionals and business leaders have recently been telling us their companies are imposing […]

How Canadian tech companies can leverage PR to succeed in the U.S. Market

By Cara Sloman, CEO, Force4 Technology Communications   With nearly 331 million people and 24% of the global economy, the United States is the richest market in the world. Little wonder that many Canadian business owners want a piece of the pie.  For those companies looking to scale, the U.S. market has several clear advantages. However, […]

How to Maximize Your PR and Marketing Budget in 2023 

By Cara Sloman, CEO  In the current economy, marketing leaders are facing pressure to cut back on spend, but are also under heavy expectations from CFOs to maintain KPIs and growth. Gartner analysts show that with the trends around inflation and investment insecurity in 2H2022, marketing leaders are being pressured to demonstrate the ROI of […]

Worried Shareholders? Here’s How to Assure Them

By Peggy Tierney, chief strategy officer, Force4 Technology Communications   During a period of crisis, such as an economic downturn, investors and shareholders face a number of challenges. The overarching one is uncertainty – be it about the length of a recession, or inflation, or a bear market, or which assets will do better than others.  […]

Want More Inbound Leads? Revamp Your Content Strategy

By Peggy Tierney Galvin, Chief Strategy Officer   The bedrock of strategy in today’s digital marketing landscape is content. Prospects are seeking solutions to their problems at all phases of the buying process. According to one report, 91% of B2B marketers use content marketing to connect with prospects. That demonstrates how significant lead-generating inbound content marketing […]